I Am Scared of Labubu, But I Want One Now
photo credit:madeline n
Listen—I didn’t grow up needing therapy because of a toy, but if Labubu had existed in the ’90s? Add that to the list.
The first time I saw one of those eight-inch plush elf-creatures—big-eyed, pointy-eared, fang-baring—my heart did a little jump. It’s creepy. But this week? My daughter’s practically begging me for one. What in the Mary-Kate-and-Ashley jerk move is happening here?
And now? I kinda do too.
Like… excuse me?
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Let’s talk about it: Labubu is not cute in a traditional sense. It’s not soft and fluffy. It’s not giving Cabbage Patch or Barbie Dreamhouse. It’s giving chaotic gremlin energy in a turtleneck. And somehow… we’re all obsessed?
It’s like my brain doesn’t know how to process it. One part is like “RUN,” the other part is like “Put it on your shelf next to your candle collection.”
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We’ve seen this before—remember Troll dolls? Furbies? Those were creepy too. But there’s something about that ugly-cute combo that just works. Like if a possessed doll had an Instagram aesthetic.
The Toy That’s Somehow a Status Symbol
LABUBU Rhythmic gymnastics Figure
$39.99
Kids aren’t just playing with Labubu—they’re collecting them, flexing them, displaying them like trophies. It's not a toy anymore. It's a personality trait.
Somehow, owning one makes you cool. Like “I’m weird but fashion-forward” cool. They’re clipping them to their backpacks. Holding them like purses. Giving them names. And the rare ones? Don’t even get me started. The resale hustle is real.
I Tried to Resist. I Failed.
MEGA LABUBU 400% TONY TONY CHOPPER
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I told myself no. I said, "We don’t need more stuff. We’re minimalists now." But the next thing I knew I was watching unboxing videos at midnight like it was a crime doc. The way they open those little blind boxes?? Why is it so satisfying?
And now I’m out here like, “Okay but what if I just get one and use it as decor?” Ma’am. Be serious.
So… What Is the Hold Labubu Has on Us?
LABUBU × PRONOUNCE - WINGS OF FANTASY Vinyl Plush Doll
$119.99
It’s weird. It’s slightly disturbing. And yet it makes you feel something—which is more than I can say about half the fashion brands trying to go viral right now.
Labubu is proof that we’re all craving something different. Something with a little bite. A little edge. A little What in the Tim Burton is going on here? energy.
And honestly? I respect it.
I still don’t know if I want to hug it or annoint it.
But if you see one sitting on my desk? Mind your business.
