Discover the Best Lingerie Brands for Every Occasion: A 2024 Guide

top underwear brands for ladies

Finding the perfect lingerie isn't just about adding another pretty piece to your collection. It's about discovering that sweet spot where comfort, style, and confidence intersect. Think about it – the right lingerie set can transform your day, boosting your self-assurance from the inside out. Whether it’s the soft hug of a well-fitting bra or the hidden support of a seamless panty, great lingerie makes you feel fabulous, no matter what you're wearing on top.

But let's be real, navigating the world of lingerie brands can be a bit overwhelming. There's so much to consider: Are you looking for something for everyday wear that feels like a second skin? Or are you on the hunt for that special set for a romantic evening or a confidence boost on an important day? Whatever your need, this guide is here to help you sift through the plethora of options. From the snug comfort of everyday pieces to the allure of luxurious sets for those special moments, we’ve got you covered. So, let's embark on this journey together to find the brands that promise not just to dress but to celebrate your unique form and style.

Brand Reviews: A Guide to the Best Women’s Underwear

Each of these brands stands out for their unique selling points, offering a range of styles, materials, and fits to suit different preferences and occasions.

  1. Savage X Fenty: Known for its variety and body positivity, Savage X Fenty by Rihanna is a top pick for those seeking inclusive sizing and sexy styles. Shop Savage X Fenty

  2. Target: Offering affordable options, Target is a great place for everyday basics and comfortable thongs, available both in packs and individually. Explore Target’s Selection

  3. Walmart: For budget-conscious shoppers, Walmart is a good place to find breathable material and full coverage underwear in packs. Buy at Walmart

  4. Fruit of the Loom: A classic brand known for its high-quality underwear, Fruit of the Loom offers a variety of styles available at Amazon, Walmart, and Target. Purchase Fruit of the Loom

  5. Torrid.com: A haven for plus-size women, Torrid provides comfortable and stylish options, addressing different body types and preferences. Discover Plus-Size Options at Torrid

  6. SKIMS: Kim Kardashian’s brand, SKIMS, has gained fame for its inclusive sizing and range of styles, from seamless underwear to push-up bras. Explore SKIMS

  7. Calvin Klein: A go-to for many fashion editors and celebrities like Kendall Jenner, Calvin Klein offers comfort and style, making them a top drawer essential for many. Browse Calvin Klein

  8. We Are Pact: An affordable and eco-friendly option, We Are Pact uses sustainable materials like organic cotton, making it a great option for environmentally conscious consumers. Go Green with We Are Pact

  9. Shopproof.com: Offering leak-proof and period-proof options, Shopproof.com is a great place for functional and high-quality underwear. Find Protection with Shopproof

  10. Amazon Essentials: For quick delivery and a wide range of sizes, Amazon Essentials is the perfect one-stop shop for underwear shopping. Buy Amazon Essentials

  11. Under Armour: Ideal for active lifestyles, Under Armour’s underwear is designed to support daily activities and workouts with less coverage yet maximum comfort. Shop Athletic Underwear at Under Armour

  12. Aerie: A brand that’s risen in popularity for its affordable prices and trendy designs, Aerie offers a wide variety of styles, from lace thongs to soft fabric bras. Discover Aerie’s Collection

  13. Knix.com, Shopbop, Negative Underwear: These brands offer quality pieces and sustainable underwear options for those seeking variety in styles and a high comfort level. Browse Knix | Explore Shopbop | Shop Negative Underwear

What to Look for in Quality Underwear

When it comes to underwear, it's not just about the brand or style. The real game-changer lies in the quality and features that cater to your comfort and lifestyle. Here's what you should keep an eye out for:

Comfort is Key

Let's face it, if your underwear isn't comfortable, it can ruin your whole day. The best pair should feel like a second skin. Look for soft fabrics and a fit that hugs your body just right – not too tight, not too loose. Breathable material is a plus, especially for those long days or active moments.

Stretch for Days

Flexibility in your underwear is crucial. A bit of stretch ensures your undies move with you, adapting to your body's contours and daily movements. This feature is particularly essential for everyday wear pieces that you'll be in from morning to night.

Seamless Solutions

Nothing disrupts a sleek outfit like the outline of your underwear showing through. That’s where seamless options come into play. They are perfect for those tight-fitting jeans, pencil skirts, or bodycon dresses, offering a smooth, invisible look under your clothes.

Cotton Wick Panties: The Active Choice

For the active souls or if you're just looking for natural material, cotton wick panties are your best bet. They are designed to absorb moisture, keeping you dry and comfortable throughout the day. This feature is not only a comfort factor but also a health consideration, reducing the risk of irritation or infections.

Everyday Wear Lingerie: Comfort Meets Style

In the world of everyday lingerie, comfort reigns supreme, but that doesn't mean style takes a back seat. Let's explore two brands that expertly blend these elements: Calvin Klein and Tommy John.

Calvin Klein: The Classic Choice

Calvin Klein_ The Classic Choice.

Calvin Klein has long been synonymous with effortless style and comfort. A standout in their collection is the Calvin Klein Women's Modern Cotton Bikini Panty. These panties exemplify the brand's commitment to quality and comfort.

  • Material: Made with a blend of cotton, modal, and elastane, they offer a soft, breathable feel that's perfect for all-day wear.

  • Design: The signature Calvin Klein logo waistband adds a touch of iconic style, while the modern bikini cut provides ample coverage without sacrificing allure.

  • Versatility: Available in a variety of colors, these panties are a versatile staple for any underwear drawer.

Tommy John takes a modern approach to lingerie, focusing on innovative designs for the ultimate in comfort. The Tommy John Women's Second Skin Brief is a testament to their ingenuity.

  • Material: Crafted from silky, non-pilling micro modal fabric, these briefs feel incredibly smooth and light against the skin.

  • Fit: They feature a stay-put waistband that doesn't roll or leave marks, and a no-wedgie guarantee for all-day comfort.

  • Functionality: With a full coverage design and seamless construction, they are perfect for those looking for practicality without compromising on style.

Both Calvin Klein and Tommy John offer exceptional options for everyday lingerie. Whether you lean towards the classic appeal of Calvin Klein or the modern comfort of Tommy John, these brands ensure your daily lingerie game is on point with their breathable materials, full coverage, and versatile styles.

Lingerie for Special Occasions: Elegance and Allure

When it comes to those special occasions, be it a romantic date night or Valentine’s Day, the right lingerie can transform the moment into something truly unforgettable. Let’s chat about two luxury brands that are all about elevating those special moments: Agent Provocateur and La Perla.

Agent Provocateur: Bold and Daring

Agent Provocateur_ Bold and Daring

Agent Provocateur is for those who love to make a statement. This brand is all about bold designs that are as daring as they are luxurious.

  • Style: They are renowned for their eye-catching, sexy styles. Think dramatic lace, strategic cutouts, and designs that celebrate the female form in all its glory.

  • Occasions: Perfect for when you want to add a bit of spice to your evening. Their pieces can turn an ordinary night into a scene straight out of a romance novel.

  • Standout Piece: Their Rozlyn Suspender is a showstopper, combining black lace with pink silk for a look that’s both edgy and elegant.

La Perla_ Timeless Elegance

On the flip side, La Perla is the epitome of classic luxury. Their pieces are about understated elegance and timeless designs.

  • Craftsmanship: La Perla prides itself on exquisite craftsmanship, with delicate fabrics and intricate details that speak of high-end quality.

  • Feel: Slipping into a La Perla piece feels like a celebration of yourself. It’s like a love letter to your own elegance and femininity.

  • Recommended Pick: The La Perla Maison Push-up Bra is a piece of art, blending silk satin with embroidered motifs for a sophisticated, yet alluring look.

Both Agent Provocateur and La Perla bring something unique to the table for special occasions. Whether you’re drawn to the bold and dramatic styles of Agent Provocateur or the refined elegance of La Perla, these brands know how to make you feel like the star of your own romantic story. So, next time a special date or Valentine's Day rolls around, remember, it's not just about the dress or the shoes, but the beautiful lingerie underneath that can make all the difference.

Inclusive Sizing for Every Body: Embracing Diversity

In the world of lingerie, embracing every body type is not just a trend but a necessity. It's about recognizing and celebrating the beauty in diversity. Let's talk about two brands that are leading the way in inclusive sizing: Savage X Fenty by Rihanna and Third Love.

Savage X Fenty: Rihanna's Revolution

Savage X Fenty_ Rihanna's Revolution

Rihanna’s Savage X Fenty is more than just a lingerie brand; it's a movement. This brand is breaking barriers and redefining standards by being fiercely inclusive.

  • Size Range: Their size inclusivity is impressive, offering pieces that cater to a wide variety of body shapes and sizes.

  • Style Diversity: From lacy bodysuits to comfortable bralettes, Savage X Fenty ensures that style is never compromised, no matter your size.

  • Highlight Piece: The Savage X Cotton Jersey Bralette is a fan favorite. It’s comfortable, comes in a range of sizes, and embodies the brand’s commitment to inclusivity.

Third Love_ Tailored to You

Then there’s Third Love, a brand that’s all about getting that perfect fit. They understand that no two bodies are the same, and their approach to lingerie reflects this.

  • Fit Finder Quiz: One of their standout features is the Fit Finder quiz, which helps you find your exact bra size and style in minutes. No more guesswork!

  • Extended Sizes: They offer more than 80 sizes, ensuring that everyone finds their perfect match.

  • Must-Try: The 24/7™ Classic T-Shirt Bra is a winner. It’s designed for everyday comfort and comes in an extensive range of sizes.

Eco-Friendly Elegance: Sustainable and Organic Lingerie Choices

In today's fashion world, sustainability isn't just a buzzword; it's a crucial consideration. More and more lingerie brands are embracing eco-friendly practices, and it's heartening to see. Let's talk about a standout in this arena: Girlfriend Collective. Their commitment to sustainability and use of organic materials is a breath of fresh air in the lingerie industry.

Girlfriend Collective: Environmentally Conscious Comfort

Girlfriend Collective_ Environmentally Conscious Comfort

Girlfriend Collective is a brand that proves style and sustainability can go hand-in-hand.

  • Eco-Friendly Materials: They use organic cotton and recycled materials, ensuring their products are kind to the planet.

  • Soft and Durable: Their lingerie isn't just environmentally friendly; it's incredibly soft and long-lasting.

  • Spotlight Product: The High-Rise Brief from Girlfriend Collective is a must-try. Made from recycled and organic materials, it's as gentle on your skin as it is on the environment.

Ease and Comfort in Lingerie: The Uncompromising Choices

When it comes to lingerie, comfort is non-negotiable. Thankfully, brands like Hanky Panky and Fruit of the Loom have mastered the art of creating comfortable yet stylish underwear. Let's dive into why these brands are game changers in the comfort-first lingerie space.

Hanky Panky: The Epitome of Comfortable Elegance

Hanky Panky_ The Epitome of Comfortable Elegance

Hanky Panky has carved out a niche for itself with its ultra-comfortable thongs.

  • Soft Lace Comfort: Known for their signature lace thongs, Hanky Panky offers a blend of elegance and comfort that's hard to beat.

  • Stretch and Fit: Their thongs are designed with just the right amount of stretch, ensuring a perfect fit without compromising on comfort.

  • Spotlight Product: The Hanky Panky Signature Lace Thong stands out. It’s not your ordinary thong; it’s a marvel of comfortable lingerie that feels as good as it looks.

Fruit of the Loom_ The Everyday Comfort Champion

Fruit of the Loom takes everyday comfort seriously, especially when it comes to cotton underwear.

  • Breathable and Soft: Their range of cotton underwear is a testament to how comfortable basics can elevate your daily comfort.

  • Versatile and Reliable: Ideal for daily wear, their underwear is a staple in many wardrobes due to its reliability and breathability.

  • Spotlight Product: The Fruit of the Loom Cotton Briefs are a classic. Simple, soft, and breathable, they're perfect for those who value comfort above all else in their daily wear.

Active Lifestyle Underwear: Support Meets Style

When it comes to an active lifestyle, the right underwear can make all the difference. Whether you're hitting the gym, going for a run, or engaging in any sports activity, having underwear that supports and moves with you is crucial. Let's talk about brands like Under Armour that are nailing it in this department.

Under Armour: Engineered for Motion

Under Armour_ Engineered for Motion

Under Armour is a brand synonymous with high-performance sports gear, and their underwear line is no exception.

  • Designed for Movement: Their underwear is engineered to keep up with high-intensity activities, offering both support and flexibility.

  • Sports Bras and More: From sports bras that provide essential support to breathable underwear that moves with you, Under Armour caters to every aspect of an active routine.

The Importance of Quality

When you're constantly on the move, quality matters.

  • Durable and Comfortable: Under Armour's products are designed to withstand rigorous activities without losing their shape or comfort.

  • Breathable Materials: They use materials that wick away moisture and allow your skin to breathe, an essential feature for any workout session.

A Range for Every Activity

Whether it’s a Pilates session or a marathon, finding the right type of support is key.

  • Varied Support Levels: Under Armour offers a variety of support levels in their sports bras, ensuring you get the right amount of support for your chosen activity.

  • Underwear for Every Sport: Their range of underwear is tailored to suit a wide array of sports, ensuring comfort and functionality no matter the activity.

Incorporating the right active lifestyle underwear into your wardrobe is not just a matter of comfort; it's about enhancing your performance and ensuring you're well-supported in every movement. Brands like Under Armour understand the dynamic needs of an active body, offering a range of sports bras and underwear that cater to diverse activities. So, whether you're a seasoned athlete or just starting on your fitness journey, investing in high-quality, supportive underwear is a game-changer for your active lifestyle.

Luxury and Fashion-Forward Lingerie Brands

When it comes to lingerie, sometimes you want to indulge in the luxurious and the extraordinary. Brands like Fleur du Mal and Dora Larsen have become favorites among fashion editors and style enthusiasts for their exquisite designs and fashion-forward approach. Let's dive into what makes these brands stand out.

Fleur du Mal: Elegance and Edginess

Fleur du Mal_ Elegance and Edginess

Fleur du Mal is synonymous with elegance, offering lingerie pieces that are both sophisticated and edgy.

  • Elevated Designs: Their collections feature delicate laces, sumptuous silks, and intricate details.

  • A Fashion Statement: Wearing Fleur du Mal is not just about comfort; it's about making a statement with your lingerie.

Dora Larsen_ Colorful and Chic

Dora Larsen stands out for its unique use of color and contemporary designs.

  • Playful Palettes: They are known for their playful color combinations that bring a fresh and modern vibe to lingerie.

  • Chic Comfort: Their pieces are not just visually appealing but also crafted for comfort and fit.

Why Choose Luxury Lingerie?

Opting for luxury lingerie brands like Fleur du Mal and Dora Larsen is about more than just underwear. It's an experience.

  • Quality and Craftsmanship: These brands prioritize high-quality materials and craftsmanship, ensuring that each piece is as durable as it is beautiful.

  • Fashion-Forward Appeal: Their designs often lead the trends in lingerie, making them perfect for those who love to be at the forefront of fashion.

Luxury lingerie brands like Fleur du Mal and Dora Larsen offer more than just underwear; they provide an experience of elegance, style, and comfort. Their dedication to quality, combined with their unique designs, make them standouts in the world of fashion-forward lingerie. So, if you're looking to elevate your lingerie drawer with pieces that are as chic as they are comfortable, these brands are definitely worth exploring.

Subscription Services for Lingerie Convenience

In today's fast-paced world, convenience is key, especially when it comes to keeping your lingerie drawer fresh and updated. This is where underwear subscription services come into play. These services offer a hassle-free way to receive new lingerie regularly, right at your doorstep. Let's look at some brands that are making lingerie shopping easier and more exciting with their subscription services.

Convenience Meets Style

These subscription services are not just about convenience; they're also about exploring new styles and trends.

  • Regular Refresh: Get new styles delivered to your door, ensuring your lingerie collection is always fresh and up-to-date.

  • Diverse Selection: These services often offer a wide range of styles, from everyday basics to special occasion pieces.

Top Lingerie Subscription Brands

  1. BootayBag: Known for their trendy and stylish options, BootayBag offers a monthly delivery of handpicked underwear. Join BootayBag's Monthly Club

  2. MeUndies: Famed for their comfort and fun designs, MeUndies lets you choose your preferred style and delivers it monthly. Subscribe to MeUndies for Monthly Surprises

  3. Underclub: Renowned for luxury and comfort, Underclub's subscription service tailors selections to your preferences. Experience Underclub's Personalized Service

Why Opt for a Subscription Service?

  • Time-Saving: Skip the shopping trips and browsing through countless options online.

  • Discover New Brands: These services often include various brands, giving you a taste of different styles and fits you might not have tried otherwise.

  • Cost-Effective: Many subscription services offer their selections at competitive prices, making it an affordable way to upgrade your lingerie game.

Subscription services for lingerie are a game-changer for those looking to combine convenience with style. They take the guesswork out of lingerie shopping and introduce you to a world of diverse styles, fits, and designs. Whether you're a fan of comfy basics or love to experiment with bold designs, these services have something to cater to every preference, making them an ideal choice for modern lingerie shopping.

Last Thing: Finding Your Perfect Underwear Match

Choosing the right underwear isn't just about following trends; it's a personal journey to discover what works best for your body, style, and comfort. This guide has navigated through various brands that cater to different needs - from the everyday comfort of Calvin Klein to the luxury indulgence of La Perla, and the inclusive sizing of Savage X Fenty. We've also explored sustainable options like Girlfriend Collective, ensuring that your choices can align with your environmental values.

Your Lingerie, Your Choice

  • Personal Style: Whether you prefer the simplicity of Fruit of the Loom or the bold statements of Your Parade, there's a brand out there that reflects your personal style.

  • Comfort is Key: Remember, the best lingerie or underwear is the kind you don't have to think about throughout the day. It fits seamlessly into your life and boosts your confidence.

  • Keep Updated: Don’t forget to bookmark this page. I'll be updating it with new finds and reader recommendations. Your feedback is what makes this guide a valuable resource for everyone seeking the best in lingerie and underwear.

Disclaimer: This blog post, 'Discover the Best Lingerie Brands for Every Occasion: A 2024 Guide,' was originally published on May 17, 2021, and has been comprehensively updated on January 12, 2024, to reflect the latest trends and brands in lingerie for our readers.

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