I Shop for a Living—And This Classic Brand Just Became Cool Again

Photo Credit:@Gabriela Graciosa Guedes

I shop for a living.

It’s part research, part obsession scrolling through new arrivals, analyzing silhouettes, predicting what everyone will wear next season before they even know it. I can spot a quiet-luxury knockoff from ten tabs away. So, believe me when I say I did not have “JCPenney comeback” on my 2025 bingo card.

But here we are.

The mall store once known for back-to-school jeans and coupon mailers is suddenly… chic? The rebrand isn’t loud or gimmicky. It’s subtle — the kind of shift you only notice when you stumble across a cashmere-blend sweater that looks triple its price or a pair of wide-leg trousers that hang like something from The Row.

Need outfit inspiration for every day of the year? Get 365 outfit ideas delivered to your inbox!

JCPenney

RM Rebecca Minkoff Womens Faux Fur Vest

$62.39

JCPenney

a.n.a Womens Midweight Coat

$59.99

JCPenney

a.n.a Womens Faux Leather Lightweight Jacket

$55.99

JCPenney

a.n.a Womens Mock Neck Long Sleeve Pullover Sweater

$23.99

JCPenney

Premier Amour Womens Wide Leg Pull-On Pant

$47.40

JCPenney

Worthington Womens V Neck Long Sleeve Button Cardigan

$46.40

Ashley Graham

Womens Plus Stylish Utility Pants

Ashley Graham

Womens Plus Long Sleeve Casual Bodycon Dress

44.80

Ashley Graham

Plus Sleeveless Midi Faux Leather Sheath Dress

$56.00

Ashley Graham

Plus Faux Fur Wrap Coat

$168