According to Beauty Creators, These Are the Sephora Sale Must-Haves Everyone’s Talking About

Photo Credit:@taomiekayy

Every year, the Sephora Sale turns into the beauty version of the Met Gala everyone shows up with opinions, and every product suddenly becomes “iconic.” But if you’ve scrolled through even a few GRWMs lately, you’ve probably noticed the same bottles and compacts popping up again and again.

After watching what felt like 20 different Sephora Sale videos (for research, of course), I noticed a pattern: a handful of makeup must-haves that influencers across TikTok and YouTube actually agree on. From glow-giving foundations to setting sprays that refuse to budge, here are the viral beauty products creators swear by and yes, they really are worth the hype.

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Skin Prep That Makes Makeup Last

Great makeup starts with great prep. This year’s best Sephora beauty deals are all about healthy, hydrated skin that lets your foundation shine.

Danessa Myricks Yummy Skin Glow Serum

$36.00

The dewy base influencers can’t stop layering under every look.

Milk Makeup Hydro Grip Primer

$20

Still the holy grail for keeping makeup locked through 12-hour days.

Bobbi Brown Enriched Face Base

$69

The luxe moisturizer that doubles as a primer for glassy skin.

Tip: Pair a hydrating serum with a gripping primer to keep glow intact all day.

Foundations That Feel Like Real Skin

Forget the heavy, full-coverage formulas. The best Sephora foundations of 2025 are all about breathable, real-skin finishes that still photograph beautifully.

Haus Labs Triclone Skin Tech Foundation

$49

Luminous and lightweight, it’s viral for a reason.

Makeup by Mario Natural Finish Foundation

$48

Adds glow without grease; your-skin-but-better energy.

Danessa Myricks Yummy Skin Blurring Balm

$39

Technically a balm, but somehow makes pores disappear.

Patrick Ta Luminous Skin Foundation

$58

Adds just enough coverage to look polished and effortless.

These are the Sephora sale foundations creators and editors actually repurchase — not just review.

Concealers Worth the Repeat Buy

A good concealer should work like a nap in a tube. The Sephora sale concealer picks this year are smoother, lighter, and built to blend.

Too Faced Born This Way Concealer

$32

Full coverage, zero creasing.

Milk Makeup Longwear Hydrating Concealer

$30

A caffeine shot for your under-eyes.

Pat McGrath Labs Sublime Perfection Concealer

$34

Luxurious texture that melts seamlessly into the skin.

Pro tip: Always blend with a damp sponge for a skin-like finish — brushes can lift coverage.

Blush and Bronzer That Bring Skin to Life

In 2025, blush isn’t just an accent — it’s the main character. These Sephora sale blush and bronzer favorites are leading the way.

NARS Laguna Cream Bronzer

$42

Adds warmth without the orange undertone.

Patrick Ta Cream & Powder Blush Duo

$38

Two finishes, one perfect flush.

Danessa Myricks Yummy Skin Cream Blush

$27

Rich pigment with a soft, balmy glow.

Huda Beauty Liquid Blush

$23

A single drop gives that healthy, lifted cheek look.

Stack cream under powder for all-day color that still looks freshly applied.

Powders That Set Without Killing Your Glow

“Matte” is no longer a mood. The best setting powders at Sephora are designed to blur, not flatten.

One Size Loose Setting Powder

$36.00

A TikTok favorite for smoothing texture and controlling shine.

Laura Mercier Translucent Powder

$26

The classic that every editor still keeps in rotation.

Huda Beauty Easy Bake Setting Powder (Peach Pie)

$23.00

Brightens dull skin with a hint of warmth.

Charlotte Tilbury Airbrush Flawless Powder

$28.00

Portable perfection for mid-day touch-ups.

When creators say “airbrushed skin,” this is what they mean

Eyeshadow Palettes That Earn Their Shelf Space

2025 is all about Sephora eyeshadow palettes that make getting ready foolproof.

Patrick Ta Major Dimension Palette

$70

Cream and powder textures designed for lazy glam days.

Danessa Myricks Lightwork VII Palette

$128

Pigment that plays well on every skin tone.

Anastasia Beverly Hills Soft Glam

$32.00

Still the queen of wearable glam.

Makeup by Mario Master Mattes Palette

$56.00

A pro essential for your capsule makeup kit.

These palettes prove “neutral” doesn’t have to mean boring.

The Lash and Liner Combo Influencers Swear By

If your eyes are your best feature, these Sephora sale eye products make them look awake instantly.

Fenty Beauty Hella Thicc Volumizing Mascara

$21.00

The blackest black with weightless volume.

Benefit BADgal Bang! Mascara

$29

Classic lift and separation.

Makeup by Mario Master Pigment Pro Eyeliner

$26

Smudgy, sexy, and lasts through the longest days.

Add a neutral eye and brown liner for that quiet-luxury beauty vibe.

Lip Combos That Rule Every Haul Video

Beauty influencers are obsessed with glossy lips and rich liners this season.

Anastasia Beverly Hills Lip Liner

$22.00

The ultimate “clean girl” combo.

Makeup by Mario Satin Lipstick

$28.00

Fenty Beauty Gloss Bomb

$26.00

The viral gloss that still outshines new launches.

Lawless Forget the Filler Gloss

$26.00

Plush and hydrating without the sting.

This year’s Sephora sale lip must-haves prove neutral doesn’t mean dull.

Setting Sprays That Lock It All In

The best Sephora setting sprays of 2025 aren’t just for longevity — they’re part of the glow equation.

Morphe Continuous Setting Mist

$34

Ultra-fine spray, influencer-approved for longwear.

Makeup by Mario Surreal Skin Setting Spray

$36

Melts makeup into skin for that “soft focus” finish.

Fenty Beauty Setting Mist

$39

Hydrating, fresh, and perfect for layering with powder formulas.

Once you switch to these, you’ll never go back to generic drugstore mists again.