The Best Places To Buy Swimsuits Online In 2026
Photo Credit:Rayanne Walters
Finding a swimsuit you actually feel good in shouldn’t feel like a full-time job, but for most women, it does.
The problem isn’t that there aren’t enough swimsuit brands. It’s that most best swimsuit lists don’t explain who a brand actually works for. A suit that looks great on one body type can feel completely wrong on another, even if it’s trending or editor-approved.
This guide breaks down the best swimsuit brands to buy online in 2026, based on real fit needs, not just popularity. Whether you’re shopping for a small bust, a larger chest, a long torso, a midsize or curvy body, or simply want something affordable that doesn’t feel flimsy, you’ll find brands here that make sense for how you actually live and move.
Instead of overwhelming you with dozens of options, this list focuses on why certain swimsuit brands work, who they’re best for, and what to look out for before you buy. The goal is simple: help you spend less time scrolling and more time feeling confident in what you choose.
If you’re planning a trip, these swimsuit picks pair perfectly with this beach vacation packing list.
The Best Swimsuit Brands of 2026—At a Glance
Best Overall Swimsuit Brand: Cupshe
Best Swimsuit Brand for Large Busts:Bravissimo
Best Swimsuit Brand for Midsize & Curvy Bodies :Swimsuits For All
Best Swimsuit Brand for Long Torsos: Summersalt
Best Affordable Swimsuit Brand: Amazon
Best Designer Swimsuit Brand: Solid & Striped
Best Swimsuit Brand for Moms: Old Navy
Best Swimsuit Brand for Women Over 50: Lands’ End
High Neck UPF 50 Sun Protection Modest Tankini Swimsuit $84.95
Most Popular Swimsuit Brand Right Now: Good American
Best Swimsuit Brands Overall
If you’re not sure where to start, these swimsuit brands are consistently reliable across styles, price points, and body types. They’re well-made, thoughtfully designed, and tend to fit more people better than trend-only labels.
Cupshe
Why it stands out:
Cupshe consistently delivers on price, variety, and fit. The brand offers a wide range of styles, from classic one-pieces to trend-forward bikinis, with inclusive sizing and frequent new releases.
Best for:
Shoppers who want affordable, stylish swimwear
Midsize and curvy bodies
Trend-driven styles without high prices
Good to know:
Quality can vary slightly by style, so reviews are worth checking, but overall value is strong.
Cupshe
Feel the Rush Black One-Piece Swimsuit
$32.00
Andie Swim
Why it stands out:
Andie focuses on clean silhouettes, thoughtful construction, and practical fit. The styles feel polished and wearable, especially for everyday swim or vacation packing.
Best for:
One-piece lovers
Women who want a refined, minimal look
Reliable coverage without feeling matronly
Good to know:
Color and style options are more streamlined than trend-heavy brands.
Andi Swim
The Lanikai One Piece
$142
Aerie
Why it stands out:
Aerie offers comfortable, approachable swimwear with flexible sizing and a body-positive approach. The styles are easy to wear and easy to shop.
Best for:
Casual swim days
Smaller to midsize busts
Shoppers who value comfort
Good to know:
Some designs lean more relaxed than elevated.
Aerie
Binding Full Coverage Ribbed One Piece Swimsuit
$59.95
J.Crew Swim
Why it stands out:
J.Crew Swim is known for classic cuts, quality fabrics, and timeless appeal. It’s a dependable option if you want swimwear that feels pulled together season after season.
Best for:
Classic styles
Mix-and-match separates
Women who want longevity from their swimwear
Good to know:
Fit can vary by style, so checking reviews helps.
Bonus: J.crew swim also has long torso swim options as well.
J.Crew
Lana one-piece in Classic Sculpt™
$138.00
Best Swimsuit Brands for Large Busts
Shopping for swimsuits with a larger bust is less about chasing trends and more about smart construction. The best brands focus on bra-sized or cup-specific tops, strong fabric, and real support features like underwire, wide bands, and adjustable straps so everything stays in place without constant readjusting. Styles that rely on one-size stretch, thin halter strings, or minimal lining tend to fall short, offering little structure and putting unnecessary strain on the neck and shoulders.
Bravissimo
Why it works:
Bravissimo specializes in swimwear designed specifically for larger busts, with true bra sizing and strong internal support. The styles are functional without feeling matronly, and the fit is consistently reliable.
Best styles:
Underwire bikini tops
Bra-sized tankinis
Supportive one-pieces
Be mindful of:
The look leans practical over trendy, so this brand is more about fit than fashion-forward silhouettes.
Bravissimo
Colombo Tankini Top
$137.00
Bare Necessities
Why it works:
Bare Necessities carries a wide range of bust-friendly swim brands in extended cup sizes. It’s one of the best places to shop if you want options beyond S–XL sizing and need serious support.
Best styles:
Bra-sized bikini tops
Full-coverage underwire styles
Mix-and-match separates
Be mindful of:
The selection is large, so filtering by cup size is key to avoiding overwhelm.
Bare Necessities
Jennifer Plunge Bikini Top
$76
Athleta
Why it works:
Athleta designs swimwear with active support in mind. Many styles feature wider straps, supportive bands, and compressive fabrics that feel secure without being restrictive.
Best styles:
High-neck swim tops
Sporty one-pieces
Adjustable bikini tops
Be mindful of:
Some styles run snug, especially in the band, so sizing up can help.
Athleta
North Point Rashguard
$85.00
Macy’s
Why it works:
Macy’s offers a broad selection of swimwear brands that cater to larger busts, including styles with underwire, built-in bras, and fuller coverage. It’s a solid option if you want to try multiple fits in one place.
Best styles:
Bra-sized swim tops
Classic supportive one-pieces
Brands like Miraclesuit and La Blanca
Be mindful of:
Sizing consistency depends on the brand, so don’t rely on one size across the board.
Macys
Women's Alluring One-Shoulder One-Piece Swimsuit with Cutouts
$47.99
Best Swimsuit Brands for Midsize & Curvy Bodies
The best swimsuits for midsize and curvy bodies strike a balance between stretch, structure, and proportion. Look for fabrics with real recovery that move with you without losing shape, plus thoughtful details like ruching, wrap designs, and strategic seams that enhance rather than compress. Adjustable straps and flexible coverage make a noticeable difference in comfort. Ultra-thin fabrics, one-size-only swimwear, and overly rigid compression tend to wear quickly or feel restrictive, which is why they’re usually better left behind. For a deeper breakdown, see our full midsize swimsuit guide.
Swimsuits For All
Why it works:
Swimsuits For All is built specifically for curvier bodies, not scaled up from straight sizing. The brand offers consistent fits, supportive construction, and styles that actually account for hips, thighs, and fuller midsections.
Best styles:
Ruched one-pieces
High-waisted bikinis
Swim dresses and supportive tankinis
Be mindful of:
Some prints feel bold, so neutrals are a safe bet if you want longevity.
Swimsuitsforall
Twist-Front Swim Dress
$115.99
Target (Extended & Curve-Friendly Styles)
Why it works:
Target has significantly expanded its curve-friendly swim options. Many styles now feature thicker straps, smoothing fabrics, and flexible fits that work well for midsize bodies without feeling overly “shaped.”
Best styles:
High-rise bikini bottoms
Underwire or wide-strap tops
Smoothing one-pieces
Be mindful of:
Fit varies by collection, so reviews are especially helpful.
Target
Tummy Control Ruffle Bathing Suit
$51.99
Torrid
Why it works:
Torrid designs swimsuits with curves as the starting point. The suits are supportive, comfortable, and designed to fit fuller hips, thighs, and busts without pulling or shifting.
Best styles:
High-waisted bikinis
Supportive one-pieces
Styles with adjustable straps and backs
Be mindful of:
Some designs skew trendy, so classic cuts may have more staying power.
Torrid
Mesh Jumpsuit
$59.41
ASOS Curve
Why it works:
ASOS Curve delivers trend-forward swimwear that actually considers body proportions. The cuts often work well for curvier hips and fuller thighs without riding up or cutting in.
Best styles:
Cutout one-pieces
High-leg but balanced silhouettes
Statement bikinis with coverage where it counts
Be mindful of:
Sizing can run inconsistent, so checking measurements is key.
ASOS DESIGN
Curve Revenge Athens sculpting one shoulder swimsuit in black
$59.99
Best Swimsuit Brands for Long Torsos
If you have a long torso, most swimsuit fit issues show up the same way: straps dig in, coverage shifts, and the suit feels like it’s being pulled upward all day. The solution isn’t sizing up, it’s choosing designs made with extra length in mind. Brands that offer long-torso or extended-length options, adjustable straps, and flexible seams tend to sit correctly on the body and stay put. Standard one-piece swimsuits with rigid fabrics and no vertical give are usually the biggest offenders, since they leave no room for natural length distribution.
Summersalt
Why it works:
Summersalt is one of the few mainstream swim brands that consistently designs for longer torsos. Many of its one-pieces offer more vertical length, better strap placement, and flexible compression that doesn’t pull upward.
Best styles:
The Sidestroke
Scoop-neck and asymmetrical one-pieces
Styles with adjustable straps
Be mindful of:
Not every suit is labeled “long torso,” so fit notes and reviews are key.
The Long Torso Bow-Shoulder Ruched Sidestroke
$135
Best Affordable Swimsuit Brands
Affordable swimwear doesn’t have to mean flimsy or poorly made. The best budget-friendly brands focus on fabrics with stretch and recovery, supportive seams, and thoughtful construction so the suit still feels secure after a few wears. Look for pieces that offer adjustable straps, lining, or mix-and-match sizing where possible. Ultra-thin fabrics, unstructured designs, and styles that rely solely on stretch without support tend to lose shape quickly and are usually not worth the savings.
Shein
Why it works:
Shein has a massive variety of swimsuits at extremely accessible prices. Many styles hit current trends, and you can find surprisingly flattering cuts especially if you prioritize fit notes like adjustable straps and higher waistlines.
Best styles:
High-waisted bikinis
One-piece suits with cutouts or ruching
Tankinis with adjustable ties
Be mindful of:
Quality varies by style, so check reviews and photos before buying.
Shein
Plus Size Women Halter Neck 3 Cup Splicing Swimwear
$24.19
Walmart (Budget + Big Selection)
Why it works:
Walmart’s swimwear selection is broad and updated often. Many options include supportive details like underwire or adjustable straps, even on the lowest price tiers.
Best styles:
Underwire swim tops
Full-coverage one-pieces
Mix-and-match sets
Be mindful of:
Fabric quality can vary, so focus on styles labeled as “supportive” or “shaping.”
Walmart
Ruffle Wrap Full Coverage V Neck Swimwear
$19.99
Amazon (Wide Range + Fast Shipping)
Why it works:
Amazon makes it easy to find affordable swimwear in lots of silhouettes, sizes, and price ranges — often with customer photos in the reviews that help confirm fit. Prime shipping also helps when you want to test multiple sizes quickly.
Best styles:
High-waisted two-piece sets
Sporty one-pieces
Tankinis with built-in support
Be mindful of:
Sizing runs vary by seller, so measure and check size charts before checkout.
Amazon
Cheeky High Cut Bathing Suit
$35.99
Best Designer Swimsuit Brands & Retailers
Designer swimwear is less about chasing trends and more about fabric quality, fit consistency, and elevated construction. These are the suits you buy when you want something that feels polished, substantial, and long-lasting.
Instead of shopping one brand at a time, the retailers below make it easier to compare designer swim styles, discover new labels, and invest with confidence.
Shopbop
Why it works:
Shopbop curates a strong mix of established and emerging designer swim brands. It’s one of the best places to discover elevated swim that still feels wearable.
Best for:
Zimmermann
Solid & Striped
Fashion-forward one-pieces and bikinis
Be mindful of:
Designer swim sells out quickly here, so early-season shopping matters.
LoveShackFancy
Macie Dress
$895.00
Nordstrom
Why it works:
Nordstrom offers designer swim with a broader size range and excellent return policies. It’s ideal if you want luxury options with lower risk.
Best for:
Solid & Striped
Designer one-pieces with support
Trying multiple sizes or styles
Be mindful of:
Selection varies by season, but quality control is reliable.
S3
U-Wire Adjustable One Piece Swimsuit
$60.00
Bergdorf Goodman
Why it works:
Bergdorf is where swim becomes true luxury. The focus is on statement pieces, premium fabrics, and resort-level design.
Best for:
Zimmermann swimwear
High-end statement one-pieces
Editorial, vacation-forward styles
Be mindful of:
These are investment pieces, best suited for lounging, travel, and special trips.
SIR
Amado Tie One-Piece Swimsuit
$240
Zimmermann
Why it works:
Zimmermann swim is known for refined prints, feminine detailing, and resort-ready silhouettes. The brand blends fashion and swim effortlessly.
Best styles:
Ruffled or belted one-pieces
Printed bikinis
Coordinated swim-and-cover-up sets
Be mindful of:
These styles prioritize design over high-impact support.
Zimmerman
Wanderlust Scallop
$365
Solid & Striped
Why it works:
Solid & Striped delivers clean, modern swimwear that feels timeless rather than trendy. The cuts are flattering, and the designs feel elevated without being overdone.
Best styles:
High-waisted bikinis
Minimal one-pieces
Neutral and classic color palettes
Be mindful of:
Some styles are better for relaxed swim days than active wear.
Solid & Striped
Oxford Tunic Classic Eyelet Noir
$168
Best Swimsuit Brands for Moms
Being a mom doesn’t change your style standards, but it does change what matters when you’re shopping for swimwear. The best swimsuit brands for moms focus on secure fits, reliable coverage, and comfort that lasts all day, without defaulting to dated or overly conservative designs. Look for adjustable straps, supportive one-pieces or high-waisted two-pieces, and fabrics that hold their shape after multiple wears. The goal isn’t hiding your body. It’s choosing swimwear that stays in place so you’re not constantly adjusting or second-guessing how it fits.
Old Navy
Why it works:
Old Navy is one of the most reliable places to find swimwear that balances coverage and comfort. Their suits are designed for real movement and real bodies, making them a go-to for pool days, beach trips, and family vacations.
Best styles:
Supportive one-pieces
High-waisted bikini bottoms
Adjustable halter and scoop-neck tops
Be mindful of:
Styles can sell out quickly mid-season.
Old Navy
Matte Side-Tie Swim Dress
$59.99
H&M
Why it works:
H&M offers clean, modern swimwear that feels current without being overly revealing. Many of their one-pieces and bikini sets work well for moms who want simple silhouettes with just enough edge.
Best styles:
Minimal one-pieces
Structured bikini tops
Neutral or monochrome sets
Be mindful of:
Support varies by style, so fabric weight matters.
H&M
High-Leg Padded-Cup Bandeau Swimsuit
$44.99
TJ Maxx
Why it works:
These stores are ideal for moms who want quality and value without paying full price. You’ll often find recognizable swim brands with better fabrics and construction than fast fashion options.
Best styles:
Name-brand one-pieces
Supportive bikini tops
Classic cuts with better lining
Be mindful of:
Selection varies by location and timing.
LA BLANCA
Alboran Bandeau One-piece Swimsuit
$39.99
Kohl’s
Why they work:
Both retailers are quietly excellent for mom-friendly swimwear. They carry suits designed with coverage, support, and comfort in mind, making them ideal for women who want dependable options that last beyond one season.
Best styles:
Supportive one-pieces
Swim dresses and fuller-coverage cuts
Built-in bra styles
Be mindful of:
Styles lean classic rather than trend-forward.
Swimsuits for All
Women's Two-Piece Convertible Maillot Swimdress
$57.99
Best Swimsuit Brands for Women Over 50
The best swimsuit brands for women over 50 prioritize fit, comfort, and thoughtful design over fleeting trends. These are brands women return to because the sizing is consistent, the fabrics hold their shape, and the coverage feels intentional rather than excessive. Look for supportive construction, quality materials, and details like adjustable straps, built-in bras, or subtle shaping panels that make the suit feel secure without looking dated. Retailers with clear sizing and easy returns also matter. Ultra-trendy cuts with minimal support, thin fabrics that stretch out quickly, and one-size novelty styles are best left behind.
Chico’s
Why it works:
Chico’s specializes in polished swimwear designed with comfort and longevity in mind. Their suits offer thoughtful coverage, supportive fits, and silhouettes that feel refined rather than restrictive.
Best styles:
Shaping one-pieces
Supportive tankinis
Classic bikini tops with structure
Be mindful of:
Styles lean elegant rather than trend-forward.
Chicos
Gottex Coco High Neck One Piece
$120
Talbots
Why it works:
Talbots is known for clean lines, dependable fits, and swimwear that prioritizes quality. Their designs are timeless and easy to wear, making them a favorite for women who want swimwear that feels confident and uncomplicated.
Best styles:
Scoop-neck one-pieces
Swim dresses
Structured tankinis
Be mindful of:
Limited trend variety, but strong consistency.
Talbots
Aqua Club Faux Wrap One-Piece Swimsuit
$139
Lands’ End
Why it works:
Lands’ End excels at practical, well-made swimwear with excellent coverage options. Their suits are designed for real movement and long wear, making them ideal for beach vacations, swimming laps, or resort days.
Best styles:
Chlorine-resistant one-pieces
Long-torso options
Mix-and-match swim separates
Be mindful of:
Designs are more functional than fashion-forward.
Lands End
Women's High Neck UPF 50 Sun Protection Modest Tankini Swimsuit Top 24.5"
$84.95
Zappos
Why it works:
Zappos offers a wide selection of swim brands in one place, making it easy to compare styles, sizes, and fits. Their generous return policy makes trying new swimwear far less stressful.
Best styles:
Supportive one-pieces
Brands with extended sizing
Full-coverage bikini sets
Be mindful of:
Selection varies by season, so filtering helps.
Lilly Pulitzer
Sadira Clip Coverup
$138
Popular Swimsuit Brands
These are swimsuit brands people search for the most, see constantly on social media, and recognize immediately. Popular doesn’t always mean best for everyone, but understanding who these brands actually work for helps narrow your choices fast.
Good American
Why it’s popular:
Good American is known for body-inclusive sizing and curve-friendly design. The brand attracts shoppers who want swimsuits that feel modern but still supportive.
Who it works for:
Curvy and midsize bodies
Shoppers who want compression and structure
Those who like sleek, minimal silhouettes
Who it may not work for:
Anyone shopping on a strict budget
Shoppers who prefer softer, less compressive fits
Good American
Compression Deep Dive Swimsuit
$99.00
FAQs: Best Swimsuit Brands
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The best swimsuit brands for small breasts focus on clean cuts, lighter structure, and intentional design rather than heavy padding. Brands like Hunza G, Aerie, Monday Swimwear, Free People Swim, and J.Crew Swim offer styles that sit smoothly and highlight the neckline and shoulders.
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Swimsuit brands that work best for large busts offer bra-sized options, underwire support, and adjustable straps. Bravissimo, Bare Necessities, Athleta, Macy’s, and select Nordstrom brands provide structured fits that offer real support without sacrificing style.
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The best swimsuit brands for midsize and curvy bodies prioritize flexible sizing, supportive fabrics, and thoughtful shaping. Swimsuits For All, Target (extended sizing), Torrid, and ASOS Curve are known for inclusive fits that feel comfortable and flattering.
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Swimsuit brands that work well for long torsos offer extended lengths or flexible stretch fabrics. Summersalt is especially popular for long-torso one-pieces that prevent pulling or uncomfortable fit issues.
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The best swimsuit brands for moms balance coverage, comfort, and style. Old Navy, H&M, Target, TJ Maxx & Marshalls, and Kohl’s or JCPenney offer supportive, practical swimwear that works for everyday family life without feeling outdated.
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Women over 40 often gravitate toward swimsuit brands that offer polished silhouettes, reliable sizing, and quality materials. J.Crew Swim, Andie, Lands’ End, and Nordstrom-curated brands strike a balance between modern style and comfort.
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Yes. The best swimsuit brands for women over 50 focus on comfort, support, and coverage without feeling overly conservative. Chico’s, Talbots, Lands’ End, and Zappos are popular for their dependable fits and easy shopping experience.
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Affordable swimsuit brands that shoppers consistently turn to include Shein, Walmart, and Amazon. These retailers offer a wide range of styles at budget-friendly prices, though fit and fabric quality can vary by item.
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Some of the most popular swimsuit brands right now include Savage X Fenty, Good American, and Abercrombie Swim. These brands are widely searched and heavily featured on social media, though fit and support vary by body type.
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Amazon swimsuit brands can be worth it if you read reviews carefully and pay attention to fabric, sizing, and return policies. Many shoppers find great options, especially for trend-driven or budget-friendly swimwear, but consistency varies by seller.
This blogpost was originally published May 7, 2021 and was updated Jan 17th, 2026
Creator Images used for editorial purposes only. All rights belong to their respective creators. We always link and give credit.
