Pinterest Says These Beauty Trends Are Taking Off—Here’s What’s Actually Worth Trying

Pinterest dropped a beauty report, and apparently our makeup bags have plans. Some involve silver eyeshadow. Others involve hair appointments. And the nail section? You may want to pick a design before you sit down, because there are several ways to leave with something delicious-sounding on your fingertips.

The interesting part is how much choice there is. You can go dramatic, romantic, glossy, or quietly cozy. Our vote is to find the version you’d be excited to wear on a regular Tuesday and save the bigger experiment for whenever you feel like it.

Pinterest’s first dedicated Beauty Trend Report arrived October 6, 2026. The trend names and search increases below come from that report; the opinions and ways to wear them are our edit.

1. Makeup Maximalism: Your Eyeliner Can Have Plans, Too

Photo Credit:@itsbeautybybrit

Pinterest says: Bold lip combo searches rose 121%.

Our take: There is something very satisfying about doing your makeup because you want to look done. The lip liner is visible. The lash has a point of view. You did not spend ten minutes blending just to pretend nothing happened.

Try it: Define your lips with a deeper liner, soften the edge slightly, and add your lipstick through the center. Or make your usual wing longer and keep the lip simple. Choose the feature you enjoy doing and let it carry the look.

Wearable moment: A bold lip, a black knit, gold hoops, and the jeans you already know look good. Dinner-ready without standing in front of the closet for an hour.

2. Pink-a-Boo: A Little Pink Is a Very Good Idea

Photo Credit:@thegroovyem ;@nubiarezo

Pinterest says: Dark pink peekaboo hair searches rose 481%.

Our take: A hidden flash of pink has a particular appeal: it can show up when you tuck your hair behind your ear or pull it back. You get to decide how much of the color becomes part of your everyday look.

Try it: Bring your colorist references showing both the hair worn down and pulled back. Placement matters as much as the shade. For braids or a wig, choose references in the actual style you want so the color distribution is clear.

Wearable moment: A small pink section with an otherwise familiar hairstyle. It gives you something playful without requiring a whole new wardrobe to go with it.

3. Arctic Frost: The Silver Shadow Deserves Another Chance

Photo Credit:@ella.teah

Pinterest says: Frosted makeup searches rose 286%.

Our take: Some of us remember the first frosted-lip era very clearly. We can still enjoy the sparkle while being more particular about the shade and placement this time around.

Try it: Put a sheer reflective shade on the center of the lid, or wear a narrow shimmer line above your lashes. If you want a frosted lip, test the shimmer over a lip color you already like rather than buying solely from the tube color.

Wearable moment: A silver eye with a charcoal sweater and small silver earrings. The makeup supplies the evening energy.

Shop the detail: e.l.f. Glow Reviver Lip Oil Glimmer. The brand’s sparkle-finish lip oil is an option for experimenting with a reflective lip.

4. Cheeky Flush: Blush Is Allowed to Be Seen

Photo Credit:@shannonalxndra

Pinterest says: Dusty rose blush searches rose 189%.

Our take: Blush can give a simple makeup look a point of view. The trick is choosing a color you love beside your lipstick rather than treating the cheek as an unrelated step.

Try it: Pair a rose cheek with a rose-brown lip, or a berry cheek with a sheer berry lip. Build the color gradually and check it in daylight. You can decide whether you want a soft wash or a more obvious blush moment.

Wearable moment: A rosy cheek, brushed brows, and your favorite white button-down. It’s a lovely combination for days when a full eye look feels like too much effort.

Shop the detail: e.l.f. Camo Liquid Blush. The brand describes a pigmented liquid formula with a dewy finish; start with a small amount.

5. Skinvested: Give the Bathroom Shelf an Edit

Photo Credit:@glowstudiobykat

Pinterest says: Body care and scalp routines feature in Skinvested.

Our take: The appealing part is making time for the care you usually rush through. The less appealing part is turning a shower into a checklist with twelve products and nowhere to put your towel.

Try it: Pick the part of your existing routine you actually enjoy and make room for it. Put the products you use within reach, finish what works, and resist buying a whole shelf because the packaging looks good together.

Wearable moment: A shower, your usual moisturizer, fresh pajamas, and permission to be finished. We support a beauty routine with a stopping point.

6. Eau So Cozy: The Fragrance Equivalent of a Favorite Cardigan

Phlur

Vanilla & Cream

$78

Pinterest says: Marshmallow perfume searches rose 248%.

Our take: A cozy fragrance is an easy mood to get behind. But a scent description can be delicious while the actual perfume is completely wrong for you. Give the sample time to make its case.

Try it: Wear a sample through an ordinary day before deciding on a bottle. Notice whether you still enjoy it several hours later and whether it feels right in the places you spend time.

Wearable moment: A soft sweater, your favorite coat, and a fragrance you’re happy to catch on the collar.

Shop the detail: PHLUR Vanilla Skin Body Mist. PHLUR classifies it as a woody gourmand—a direction to sample if vanilla is already your thing.

7. Bob Behavior: Screenshot the Side View, Please

Photo Credit:@_kendrabailey

Pinterest says: Long layered bob haircuts rose 622%.

Our take: A bob can look decisive in a way few haircuts do. But the haircut in a photograph comes with someone else’s hair texture, styling, and camera angle. Your consultation deserves more than one front-facing screenshot.

Try it: Bring references for the front, side, and back. Explain whether you want to tuck it behind your ears, pull it back, or style it most mornings. Ask your stylist to talk through how the reference would translate to your own hair.

Wearable moment: The shape you love with the earrings and neckline you actually wear. That’s a much better reference point than the salon cape.

8. Romantic Reverie: The Pretty Makeup You Don’t Need an Occasion For

Photo Credit:@lalatheislandgal

Pinterest says: Soft natural makeup looks rose 105%.

Our take: This is the lane for anyone whose idea of getting ready involves looking a little softer and more romantic. A blurred lip with a loose hairstyle can feel considered without an elaborate eye look.

Try it: Tap your lipstick on for a softer edge, add a little blush, and choose the hair texture you feel most like yourself in. Keep the finish of the makeup consistent enough that the pieces look comfortable together.

Wearable moment: A rose lip with a cardigan and a delicate earring. Very good for lunch plans, a bookstore stop, or doing absolutely nothing that requires a dress code.

9. Latte Lacquer: Your Coffee Order Has Entered the Nail Appointment

Photo Credit:@sansungnails

Pinterest says: Caramel nude nails rose 943%.

Our take: Brown nails can be as straightforward or as interesting as you want them to be. The difference between a caramel cream and a deep espresso is enough to change the mood of your hands.

Try it: Compare a few brown swatches beside your skin and rings before choosing. Decide on the finish separately: creamy, sheer, or glossy. A clear request will get you closer to your reference than the name of a drink alone.

Wearable moment: A warm brown manicure with a camel coat, dark denim, and a leather bag. The colors do the work.

Shop the detail: Essie expressie in Cold Brew Crew, described by Essie as a warm mid-tone brown.

10. Copper Waves: Bring the Colorist the Shade You Mean

Photo Credit:@_latiara

Pinterest says: Cherry cola brunette hair rose 788%.

Our take: Hair-color names are persuasive. They are also open to interpretation. Your idea of cherry cola might be a subtle red-brown; someone else’s might be much brighter.

Try it: Save several photos with the depth and amount of red you like. Include one that shows a result you don’t want. Ask your colorist about the process, upkeep, and likely result from your current starting color before committing.

Wearable moment: The shade you chose deliberately, worn with your usual clothes. A good color consultation should help you picture that combination.

11. Farm to Face: We’re Keeping This One Selective

Photo Credit:@traceeellisross

Pinterest says: Farm to Face includes pantry-inspired beauty searches.

Our take: The kitchen-to-bathroom idea makes an appealing mood board. We’re keeping food in the kitchen for this edit and passing on the homemade-treatment instructions. There are plenty of other directions here that offer room to experiment.

Try it: Borrow the visual mood instead: a fresh green manicure, a botanical print on your wash bag, or a bathroom shelf that feels calmer to use. You can enjoy the inspiration without making your own formula.

Wearable moment: A pretty wash bag with the products you already know you like. Sometimes the edit is the interesting part.

12. Chrome Sweet Chrome: Let the Manicure Be the Accessory

Photo Credit:@staceymachin

Pinterest says: Polka dot cat eye nails rose 1,585%.

Our take: This is the manicure to consider when your closet is full of simple clothes and you’d like one detail to have a little more personality. A reflective finish can make an otherwise familiar color feel special.

Try it: Decide which detail matters most: the reflection, the pattern, or the color. Show your nail technician a clear close-up and ask what’s involved in recreating it, including the appointment time and price.

Wearable moment: Dark reflective nails with a plain black sleeve and a ring you love. You’ll have something fun to look at every time you reach for your coffee.

Which Ones Would We Start With?

For an experiment you can wash off tonight, try the blush or reflective lip. For your next nail appointment, choose between a creamy brown and a more decorative finish. Give a haircut or color change a proper consultation.

You don’t have to love every direction. We’re especially drawn to the visible blush, coffee-toned manicure, and a little silver around the eyes. They each offer a clear change you can picture with clothes you already own.

Save the one that makes you want to get ready tomorrow. That’s a good place to begin.

Read next: Our Pinterest Predicts 2026 fashion and beauty edit.

Read next: The wearable trends from Pinterest’s Fall 2025 report.

✦ Creator images used for editorial purposes only. All rights belong to their respective creators. We always link and give credit.

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Autum Love Beauty

Autum Love is a beauty contributor and fashion editor with a focus on practical, results-driven product recommendations. As the founder of AutumLove.com, she has built a global style platform reaching readers in over 140 countries, where she regularly tests, reviews, and curates beauty and fashion products based on real-life wear, texture, and performance.

Her beauty coverage centers on what actually works from everyday essentials to high-performing formulas with an emphasis on how products feel, wear, and fit into a daily routine. Rather than relying on trends alone, Autum evaluates products through a shopper-first lens, prioritizing value, usability, and consistency.

Through her editorial content and curated recommendations, she has helped drive over $500,000 in product sales for retail partners, making her a trusted voice in modern, commerce-driven beauty media.

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